If you are a digital marketer, then you might have heard about the Google Analytics tool. It monitors the website traffic and behavior of the user. Google Analytics is free to use the tool and is incredibly popular. This tool offers powerful features and it integrates with some popular marketing platforms like Google, Optimize, Data Studio, and more.
Even though this tool is a great one, but it is hard to use and a little invasive. Because if this, most of the digital marketer feels hard and looks for some similar tools. So, if you are one of them then here we have brought a list of Google Analytics alternatives.
7 Best Google Analytics Alternative Tools
To help you out, we have created a short guide of Google Analytics alternatives.
1. AppMetrix Analytics
AppMetrix is a privacy friendly web analytics software designed for small to medium level startups, agencies, and content websites. It provides users with an easy way to track website visitors, replay sessions, analyze user behavior with heatmaps, and understand how to improve a website.
AppMetrix offers wide range of features, including Performance Metrics, Session Recording, Heatmap Analysis, Campaign Tracking, Funnel Analysis, and Website Analytics.
Pro:
- Free plan to get started
- Heatmap and session replay features.
- Privacy friendly with GDPR and CCPA compliant.
- Easy to setup and requires no coding skills.
AppMetrix is an excellent data analytics tool that offers a wide range of features at an affordable price with complete privacy and data anonymization.
2. Piwik Pro
Piwik Pro mainly focuses on data security and user privacy and these two factors make it the best Google Analytics alternative. It is one of the best tools to use and it is trusted by many global brands like Accenture, Microsoft, and the European Commission. Moreover, it has all the amazing features like set up event tracking, measure your conversion rate, access traffic source data, see who visits your site, and more.
The user flow visualization helps the marketers to see how individual visitors move from page to page, customize reports, and integrate with many marketing data sources like Google Ads or Google Search Console accounts.
Price: Request for a Demo, For price directly contact them.
3. Simple Analytics
Simple Analytics is an Open Startup, which means it is fully transparent and shares its metrics like revenue, costs, users, and traffic. It provides you the analytics you need without taking over the privacy of the user. It has a clean user interface and simple integration.
It has great features like the dashboard very simple and easy to understand as it keeps things simple. You can email the reports, Tweet viewer, Bypass ad-blockers, export data, and dark mode.
Price: Starts from $19/month.
4. Plausible
It is an open-source website analytics tool. While using Plausible site, you don’t need to worry about your website data as it respects the privacy data of the visitors. Plausible is the best alternative to google analytics, as it is a simple, lightweight, open-source, and privacy-friendly site.
It is web analytics for the site owners to grab a data machine for surveillance capitalism. As compared to Google Analytics, this site is simple, and fun while Google Analytics is frustrating to use, difficult to understand, and has a low speed. If you are very conscious about privacy, then Plausible analytics is the best one for you. It provides you valuable and actionable stats, so you can improve.
The site does not use cookies and no personal data is collected. There is no cross-site or cross-device tracking, so you no need to worry as your site data is not used for any other purpose.
Price: Open-source, Free trial for 30-days, Pro $6/month.
5. Baremetrics
Baremetrics is subscription analytics and insights, in just one click you get hundreds of valuable metrics and business insights. It cuts the noise and reveals the insights that are needed to make a profit that takes the business forward. For a growing business, there are more than 900 companies that use Baremetrics.
In real-time, you can know what’s going on with the revenue and customers. You get the data you need to uncover, get answers, run analyses easily. This site also shows you why your customer is canceling. It provides you valuable feedback and you learn how much you are losing, so likewise you can automatically send them emails and bring them back.
Price: 14-day free trial, $350/month.
6. Matomo
Matomo analytics tool allows the users to measure web and mobile apps and the intranet portals also. It lets you get a 360 view of your visitors. These insights help to understand behavior, keep track, increase conversion rates and revenue. It provides you all standard statistics reports like top keywords, search engines, websites, social media sites, top page URLs, user countries, page titles, Operating system, browser market share, desktop VS mobile, downloaded files, and more.
Price: Free Trial, From $9 to $49/month.
7. Hotjar
Hotjar analytics is specially built for Marketers, Product Managers, and UX Designers. It is an important tool to understand the users and identify any points where they are stuck. The Hotjar tool almost works with all the popular platforms. First, you can try it for free then if you are satisfied, you can get the pro version.
Price: Free, $99/month.
8. FoxMetrics
A simple business intelligence site that tracks the performance of marketing across channels and driving strategy. FoxMetrics offers four products in its analytics tool, they are Workbench, Dashboards, Reports, and Observer.
The Workbench is the events to track, model, and analyze the data. After that, you can share it on all FoxMetrics products. The dashboards are used to create powerful dashboards and visualizations and then share them with clients and colleagues. Reports are customized to develop and communicate customer insights. The Observer monitors the events in real-time.
Price: Starter $99/month, Business $450/month.
Conclusion
These Google Analytics alternatives are great for digital marketers who want to protect their privacy. However, for most marketers, still, Google Analytics is the best one, but you can try out one of these also.
